B2B with a pulse
I helped evolve Simpplr’s brand social presence into a more audience-led, social-native channel that could translate complex ideas about internal communications, AI, employee experience, and digital workplace technology into content people would actually stop to read.
The goal was to make the brand clearer and more relevant, human, and useful to the audiences Simpplr needed to reach: internal communicators, HR leaders, IT leaders, and employee experience teams.
LinkedIn growth and performance
The goal:
Turn Simpplr’s LinkedIn presence into a more consistent driver of visibility, engagement, and audience relevance.The work:
I used performance data, campaign priorities, and audience signals to shape a stronger content mix across educational posts, campaign content, event promotion, report takeaways, customer proof, and topical commentary. Alongside content creation, I maintained an active presence on the platform by engaging with the community, responding to conversations, and amplifying relevant voices through reposts and thoughtful interactions.I also supported Reddit/GEO exploration and social listening to better understand how people were talking about employee experience, internal communications, intranet technology, and AI outside of polished brand channels.
The result:
In March 2026 alone, Simpplr’s LinkedIn content generated 34.7K organic impressions, 2.8K+ clicks, 900 reactions, and an 11% average engagement rate. Across the broader program, the content consistently drove strong organic reach and engagement, contributing to more than 416K impressions and 24.7K clicks during the tracked period.
Social-native content
The goal:
Make Simpplr’s feed feel more like something built for the platform, not just a distribution channel for assets.The work:
I developed posts that used humor, cultural references, timely hooks, memes, carousels, and quick-hit formats to make internal comms and digital workplace topics easier to understand and more engaging.Examples included posts around tool sprawl, internal comms realities, event recaps, “IC-isms,” seasonal moments, customer stories, and AI/workplace trends.
The result:
Interactive and social-native formats became some of the strongest engagement drivers throughout the program, helping generate 416K+ organic impressions, 24.7K clicks, 8.3K reactions, and an average engagement rate of 8.3% across 14 months of LinkedIn content.
