Leaders who sound like people
Executive thought leadership, ghostwriting, and POV development for senior leaders.
I helped build and scale an executive thought leadership program at Simpplr, turning product expertise, workplace trends, and market POVs into clear, human content for LinkedIn, blogs, launches, and campaign moments.
Comms AI Launch
The goal:
Position Comms AI as more than another AI writing tool. The story needed to speak directly to internal communicators’ real pain point: not a lack of ideas, but the invisible coordination work that keeps strategy pushed to the margins.The work:
I helped shape executive and brand thought leadership around the launch, developing messaging that framed Comms AI as a way to protect human judgment, reduce workflow friction, and give communicators more time for the work that actually builds trust.This included executive LinkedIn content, launch narrative, campaign messaging, and POV development across brand and leader channels.
The result:
The launch content generated 460+ reactions and 50+ reposts across brand and thought leadership content. It also reached a high-value partner, who contacted the sales team with interest in the product.
Carolyn's articles and thought leadership
The goal:
Help our VP of Communications show up as a distinct voice for internal communications leaders navigating AI, digital overload, employee attention, and the future of the function.The work:
I supported long-form editorial ideas, LinkedIn posts, launch-related content, and social amplification around themes like AI and human judgment, attention as a strategic resource, and the evolving role of internal communicators.The result:
Carolyn grew from a 225-impression monthly benchmark to sustained five-figure monthly reach. In February, her Comms AI post reached 1,969 impressions, earned a 4.5% engagement rate, and gained 34 followers. In March, her content reached 26.8K impressions and continued converting attention into audience growth.
Miriam's HR and EX thought leadership
The goal:
Build a consistent, credible thought leadership presence for our Chief People Officer around HR, employee experience, AI, leadership, trust, and the relationship between engagement and productivity.The work:
I helped develop Miriam’s messaging pillars, voice, weekly content ideas, LinkedIn posts, repost commentary, event promotion, blog amplification, and series-based content.I also helped shape distinct recurring themes, including the balance of engagement and productivity, HR’s role in AI transformation, human-centered leadership, manager enablement, recognition, and the need to design work around people rather than tools.
The result:
Miriam’s content consistently performed above her historical reach benchmark. Her monthly impressions rose from a 4,037 benchmark to 11.4K in August, 18.2K in September, and 13.4K in March. Her International Women’s Day series also showed the strength of values-led, multi-post storytelling.
